{"product_id":"what_is_this","title":"How to make \"What is this?!\"","description":"\u003cp\u003eThis concept visual book serves as a guide for anyone to freely, imaginatively, and uniquely enjoy art, taking ownership of the art experience that has been separated into creation and appreciation.\u003cbr\u003eIt introduces 10 methodologies exemplified by the \"What's this?!\" moments created by renowned \"senpai\" (先輩, meaning先輩, literally \"senior\") such as Duchamp, Magritte, Genpei Akasegawa, Atsuko Tanaka, Saburo Murakami, and Chim↑Pom. These methods are simple and humorous, and anyone can start them immediately: \"Try something no one has done before,\" \"Repeat the same thing endlessly,\" \"Give it a mysterious name,\" \"Do something that might get you scolded,\" \"(Almost) do nothing,\" etc.\u003cbr\u003eTemporarily setting aside critical contexts and existing meanings or values, this book expresses the freedom and joy of seriously thinking, conceiving, and acting on seemingly frivolous things, using examples from art history in a simple and pop way that even children can understand. Both children and adults can take this book in hand and search for \"What's this?!\" seeds in their surroundings. It is also an excellent introduction to art that is learned while having fun. Bilingual in Japanese and English.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ctable width=\"100%\" height=\"79\" style=\"font-family: -apple-system, BlinkMacMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem; width: 76.5653%; height: 86px; margin-left: auto; margin-right: auto;\"\u003e\n\n\u003ctbody\u003e\n\n\u003ctr style=\"height: 20px;\"\u003e\n\n\u003ctd style=\"width: 25.5%; text-align: center; height: 20px;\"\u003eEdited by\u003c\/td\u003e\n\n\u003ctd style=\"width: 74%; height: 20px; text-align: center;\"\u003eTakuro Iwabuchi\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\n\u003ctd style=\"width: 25.5%; text-align: center; height: 20px;\"\u003ePublished by\u003c\/td\u003e\n\n\u003ctd style=\"width: 74%; height: 19.5938px; text-align: center;\"\u003eGeneral Incorporated Association Tanacho\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\u003ctr style=\"height: 19.5938px;\"\u003e\n\n\u003ctd style=\"width: 25.5%; text-align: center; height: 20px;\"\u003eOther\u003c\/td\u003e\n\n\u003ctd style=\"width: 74%; height: 19.5938px; text-align: center;\"\u003eB5 modified \/ 64 pages \/ Codex binding\u003c\/td\u003e\n\n\n\u003c\/tr\u003e\n\n\n\u003c\/tbody\u003e\n\n\n\u003c\/table\u003e","brand":"余波舎 \/ NAGORO BOOKS","offers":[{"title":"Default Title","offer_id":52631241326904,"sku":null,"price":1760.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0722\/6959\/4936\/files\/whatisthis-1.jpg?v=1783765387","url":"https:\/\/nagorobooks.com\/en\/products\/what_is_this","provider":"余波舎 \/ NAGORO BOOKS","version":"1.0","type":"link"}