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How to make "What is this?!"

How to make "What is this?!"

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This concept visual book serves as a guide for anyone to freely, imaginatively, and uniquely enjoy art, taking ownership of the art experience that has been separated into creation and appreciation.
It introduces 10 methodologies exemplified by the "What's this?!" moments created by renowned "senpai" (先輩, meaning先輩, literally "senior") such as Duchamp, Magritte, Genpei Akasegawa, Atsuko Tanaka, Saburo Murakami, and Chim↑Pom. These methods are simple and humorous, and anyone can start them immediately: "Try something no one has done before," "Repeat the same thing endlessly," "Give it a mysterious name," "Do something that might get you scolded," "(Almost) do nothing," etc.
Temporarily setting aside critical contexts and existing meanings or values, this book expresses the freedom and joy of seriously thinking, conceiving, and acting on seemingly frivolous things, using examples from art history in a simple and pop way that even children can understand. Both children and adults can take this book in hand and search for "What's this?!" seeds in their surroundings. It is also an excellent introduction to art that is learned while having fun. Bilingual in Japanese and English.

 

Edited by Takuro Iwabuchi
Published by General Incorporated Association Tanacho
Other B5 modified / 64 pages / Codex binding
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